Notre Dame Football

September 2023
 ·
Notre Dame Stadium
Overview

CrowdSync partnered with Notre Dame Football to deliver a full-stadium LED wristband experience as the No. 9 Fighting Irish hosted No. 6 Ohio State in a sold-out primetime matchup at Notre Dame Stadium. With more than 80,000 fans in attendance, custom-programmed LED wristbands transformed the stadium into a sea of Fighting Irish green, helping create one of the most visually memorable game-day atmospheres in recent Notre Dame history.

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The Experience

Every ticketed fan received a custom CrowdSync LED wristband programmed specifically for their seat, allowing the entire stadium to participate in synchronized lighting effects throughout the night.

The activation coincided with the debut of Notre Dame’s all-green Under Armour uniforms and the university’s “Irish Wear Green” game theme, creating massive crowd-wide green lighting moments before kickoff and throughout the game. As the light show activated, Notre Dame Stadium illuminated in synchronized waves of Fighting Irish green, surrounding fans in a fully unified atmosphere.

The wristbands also featured QR codes that allowed fans to enter giveaways for exclusive memorabilia, including signed items from Head Coach Marcus Freeman and Notre Dame Stadium collectibles, adding an interactive layer to the experience beyond the lighting effects.

As Notre Dame’s first LED wristband show of its kind, the activation introduced a new level of immersive game presentation to one of college football’s most iconic venues.

Results and Impact
  • Distributed custom LED wristbands to more than 80,000 fans in a sold-out Notre Dame Stadium
  • Turned the entire stadium into a synchronized sea of Fighting Irish green
  • Elevated the debut of Notre Dame’s all-green uniforms and “Irish Wear Green” game theme
  • Created one of the most visually impactful atmospheres in recent Notre Dame football history
  • Introduced Notre Dame Stadium’s first full-scale LED wristband light show experience
  • Increased fan participation through QR-enabled memorabilia giveaways and interactive engagement
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