Arizona Bowl
December 2025
·
Tuscon, AZ
Overview
For the past five years, the Arizona Bowl has partnered with CrowdSync to elevate its fan engagement strategy through immersive, interactive event technology. For a recent marketing and hospitality activation, CrowdSync supplied custom-branded LED Cups as part of a high-energy, Olympic-style interactive fan experience.
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The Experience
The activation featured a series of five Olympic-style games with 1v1 matchups throughout the event. Custom LED Cups were used to randomly select competitors to represent each team, creating excitement the moment participants were chosen. The illuminated glow effects added energy throughout the competition while creating visually impactful moments for fans onsite and across event content.
Results and Impact
- Turned a traditional selection process into a high-impact engagement moment
- Increased fan engagement across all five games
- Created a high-energy atmosphere throughout the event
testimonials
“We have partnered with CrowdSync for 5 years now & we continue to be impressed with the quality of the product and the level of service. They really help enhance our special events. They even had customer support available on Christmas day!” — Marketing and Events
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Notre Dame Stadium
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Minneapolis, MN
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