The Big Homecoming Festival
June 2022
·
Atlanta, GA
Overview
CrowdSync partnered with The Big Homecoming Music Festival at Lakewood Amphitheater in Atlanta, delivering 4,500 NFC + LED wristbands as part of a sponsor-integrated fan engagement activation with Spotify and Wells Fargo.
The Experience
The wristbands combined synchronized LED effects with NFC functionality, allowing attendees to engage directly with sponsor experiences throughout the festival. Fans could access sponsor-linked content and playlists while the wristbands illuminated the crowd during performances, adding another visual layer to the live event atmosphere.
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Results and Impact
- Distributed 4,500 NFC + LED wristbands during the festival
- Increased Spotify playlist likes by 30% through NFC engagement
- Enhanced sponsor visibility for Spotify and Wells Fargo
- Linked attendees directly to sponsor websites and digital experiences
- Created crowd-wide lighting effects that elevated the festival atmosphere
testimonials
"The LED bracelets made our concert go from great to LEGENDARY. They created an aesthetic that our attendees will remember forever. Thank you CrowdSync!"
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