The 2 Johnnies
December 2024
·
Dublin, Ireland
Overview
The 2 Johnnies Podcast partnered with CrowdSync to promote Pints in a Field 3 through an interactive fan engagement campaign designed to grow their audience database and increase awareness for future ticket and merchandise sales.
The Experience
Using CrowdPages, fans scanned QR codes directing them to a contest landing page where they could join The 2 Johnnies mailing list for a chance to win a VIP trip to the event. After entering, participants were seamlessly redirected to the ticketing page, creating a direct path from engagement to potential ticket sales.
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Results and Impact
- Achieved a 56%+ conversion rate from QR code scans to email submissions
- Added 1,583 new mailing list subscribers
- Increased awareness and momentum for future ticket sales
- Strengthened fan engagement through an incentive-driven contest experience
- Created a scalable marketing funnel connecting audience engagement with sales opportunitie
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