Amazon Music at Outside Lands

August 1, 2024

·

San Fransisco, CA

Overview

Amazon Music partnered with CrowdSync at Outside Lands to better understand festival attendees’ streaming behaviors, demographics, and overall fan experience within the Amazon Music Terrace. The activation was designed to capture audience insights while maintaining the energy of the festival environment.

DEVICE USED

CrowdBand

INDUSTRY

Music

The Experience

Using CrowdSync’s NFC-powered technology and customized CrowdPages survey interfaces, attendees engaged with interactive data capture experiences through branded iPads and iPhones. LED wristbands added synchronized lighting effects throughout the activation, enhancing the atmosphere of the Amazon Music Terrace while increasing sponsor visibility onsite.

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Results and Impact

Captured survey data from 1,472 of 2,660 attendees
Gathered audience insights including streaming preferences, demographics, and brand affinity
Increased engagement through customized mobile data capture experiences
Enhanced the festival atmosphere with synchronized LED wristband effects
Helped Amazon Music refine future marketing and audience engagement strategies through first-party data-

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