Seattle Kraken

The CrowdFlare Pro railing lights were integrated throughout Climate Pledge Arena and programmed for player introductions, hype videos, goals, crowd prompts, noise meter moments, and other key game-day sequences.

Instead of keeping the energy focused only on the ice, the CrowdFlare Pros extended the hype throughout the arena, surrounding fans with synchronized movement, flashes, and color during the biggest moments of the game. The lights became a major part of the overall atmosphere, creating a more intense and immersive environment inside the arena.
The system also played a key role during the reveal of the Kraken’s new third jersey, turning the launch into a high-impact visual moment for both fans in the arena and content captured across social media.