Seattle Kraken
The Seattle Kraken partnered with CrowdSync to bring CrowdFlare Pro railing lights to Climate Pledge Arena for the opening games of the season. After seeing the impact the lighting system had on the atmosphere during the first two games, the organization expanded the activation into a full-season rental. Using 1,500 CrowdFlare Pros, the Kraken transformed major game moments into arena-wide visual experiences that energized fans and elevated the overall production throughout the season.
The CrowdFlare Pro railing lights were integrated throughout Climate Pledge Arena and programmed for player introductions, hype videos, goals, crowd prompts, noise meter moments, and other key game-day sequences.
Instead of keeping the energy focused only on the ice, the CrowdFlare Pros extended the hype throughout the arena, surrounding fans with synchronized movement, flashes, and color during the biggest moments of the game. The lights became a major part of the overall atmosphere, creating a more intense and immersive environment inside the arena.
The system also played a key role during the reveal of the Kraken’s new third jersey, turning the launch into a high-impact visual moment for both fans in the arena and content captured across social media.
- Expanded from a two-game activation into a full-season rental following overwhelmingly positive response from ownership and fans
- Used 1,500 CrowdFlare Pro railing lights throughout Climate Pledge Arena
- Elevated player intros, goals, crowd prompts, and other key game moments with arena-wide lighting effects
- Helped create a more energetic and immersive atmosphere throughout the season
- Enhanced major franchise moments including the launch of the Kraken’s third jersey
- Delivered a fan experience the organization “couldn’t imagine going back” from after seeing the impact on the arena atmosphere
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